By putting Peugeot customers at the heart of story, We took the opportunity to create unforgettable brand experiences that engage, drive intent, inspire commerce, and build long-term loyalty. Creating moments of delight would be key in creating new relationships with customers.

This would be done through the One Peugeot App. A singular digital destination to explore, shop, service and just enjoy your car. An experience that always shapes itself to customer’s needs, creating joy at every step. An experience that weaves curated, high-quality lifestyle content with relevant product information and engaging shopping features. Surprising, engaging and delightful.

Kohl’s is the largest department store in the United States with 1,158 locations. In effort to improve upon the shopping experience for loyal customers across all channels, Kohl’s engaged Deloitte Digital to develop a design vision & digital experience strategy to improve the digital experience for its e-commerce customers.

Our approach was to create a forward-thinking long-term design vision for the Kohl’s digital team through a combination of stakeholder interviews, document audits, competitive analysis, design vision and a style guide.

Deloitte was initially hired to audit and augment the work of the Kohl’s CX team for a key Cart and Checkout redesign initiative. Through an extensive series of interviews, document audits and competitive analysis, our design and research team identified that work and collaborated with their team on gaps and plans forward. That work led to their COO asking for our creative long-term vision of their digital brand expression, building from their brand refresh and our UX and UI recommendations.

Enterprise Holdings is the largest car rental company in the U.S. with annual revenues of $25.9B. It is the parent company of Enterprise Rent-A-Car, National and Alamo. The company looked to explore its Core CX Initiatives turning to Deloitte Digital to develop a higher fidelity experience through CX Prototype Testing.

Our team team took steps to answer areas of exploration by surveying customers, identifying common pain points, defining areas to intervene and prioritize intervention areas. We then developed and tested CX prototypes with customers to address these areas. The mobile and kiosk prototypes would create a seamless digital experience of the car rental process and replaced a redundant and confusing rental experience with a quick, clear and easy check-in. This was accomplished with an Advanced Mobile Check-in process including a driver’s license scanner, scan & go rental pass and damage scanner.

The result was CX testing of a fully digital vehicle rental check-in process with short and simplified steps. The experience would bypass waiting in lines and any extensive time with employees.

The new PrimaLoft site was created with an emphasis on usability and consumer engagement. It was also their first full B2C presence. The new responsive site featured a simplified breakdown of the different PrimaLoft technologies and their benefits. It also included a comfort translator that gave users the opportunity to see which technology worked best for their specific needs. From climbing Mount Everest, to a jog through the park, PrimaLoft you covered.

A lifestyle site with everything from original stories of traveling on the road to exploring the legendary cowboy. You can also get coupons, see the latest products and earn points with the new Loyalty Program.

Every Harley Davidson has a story. Upon entering the dealership, customers are handed an iPad that will activate in front of each Harley Davidson, telling the story behind its design, when it was built, where it’s been and its place in popular culture. Showing that when you get to know a Harley, you get to know more than how its made.

The objective of PrimaLoft Down Blend was to introduce its groundbreaking insulation technology with technical specifications to the business world before the consumer launch. Of course, we couldn't just make a site with a list of bullet points. We created a responsive, parallax experience that took users through a clean breakdown of four sections. Each section included bold visuals and subtle animations that really brought the information to life for a much more engaging experience.

Coca-Cola had teamed up with Steve Harvey for the Coca-Cola Pay It Forward program, which awards two deserving young people with apprenticeship experiences. 

Coca-Cola was looking for a responsive website that would inform users about the program resulting in nominee submissions.

To achieve these goals I created a parallax design with clean visuals that let users scroll through the informative sections ending with the nomination page and form submission.

For the new responsive CAT website we focused on a streamlined approach with a strong visual presence. This included simplifying the experience with a clear breakdown of information in each section making it easier for the user to find a desired product or service with as few clicks as possible. Bold photography of workers operating the machinery on-site was also emphasized throughout to incorporate a human element that it was previously lacking. 

MotoCircle was part of our winning pitch to Merchandise Mart neighbors, Motorola. It's where users could earn points based on purchases, contests and social presence. It also included a customize section where users would customize their phones before ordering. This included everything from pre-loaded apps to custom phone cases.

At Leo Burnett, we created an internal app for teams to try out new technology that would excite our clients. As a bonus, every tech trial you completed earned perks from Uncle Leo. Free Stuff!

The new State Farm site set out to redefine the entire .com experience. The new concept was created to demystify their products with large imagery, streamlined feature lists and concise categories. Everything from getting an insurance quote to filing a claim was rexamined from the user's perspective. The execution also granted users total control and customization over their accounts.

The Anything's Possible Music Series was a campaign that promoted musical events sponsored by the Illinois Lottery. The website was part of a digital campaign that featured a flyaway trip to a Live Nation concert and other weekly prizes. It also included a concert calendar and a visual social aggregator where users could post photos and comments about the shows.