By putting Peugeot customers at the heart of story, We took the opportunity to create unforgettable brand experiences that engage, drive intent, inspire commerce, and build long-term loyalty. Creating moments of delight would be key in creating new relationships with customers.

This would be done through the One Peugeot App. A singular digital destination to explore, shop, service and just enjoy your car. An experience that always shapes itself to customer’s needs, creating joy at every step. An experience that weaves curated, high-quality lifestyle content with relevant product information and engaging shopping features. Surprising, engaging and delightful.